By Tim Hayes
As a newbie to Facebook, I’m in the process of learning not only how to navigate these new waters of Walls and Friending and feigning interest in people’s toenail painting appointments, but also how to communicate business opportunities to heretofore untapped markets.
The universe of Twitter beckons as well, but my limit is one culture shock at a time, thanks.
One of the more fascinating aspects of these and other social media is the quicksilver development of language and novel abbreviations. With three teenagers in the house, the fact that this is happening comes as no surprise. Yet the sheer volume of newly hatched acronyms, homonyms, and synonyms leaves me speechless. And I’m a speechwriter, 4COL (for crying out loud).
As a parent, I want to know what the kids are talking about out there to keep mine safe. As a professional communicator, I want to know what language usages the world is embracing to keep my clients informed and protected, as well. A recent article in The Wall Street Journal gives a very informed and informative rundown of this constantly evolving vocabulary, and quotes a media trainer as stating, “If a CEO does not appear to be tech-savvy, people may start to wonder, ‘Is the company not plugged into today’s technologies also?’”
I’m not sure the thumbs of CEOs with whom I work are furiously flurrying over their Blackberrys and iPhones with gems like KUTGW (keep up the good work), WRUD (what are you doing), or GBTW (get back to work). Well, maybe that last one. But the notion of remaining tech-savvy does ring true.
The only thing that never changes is the fact that everything changes. Social media drives presidential politics, athletes bypassing the media and going straight to their fan base, heck, even Paula Abdul resigned from “American Idol” via Twitter. What more proof does anyone need?
For now, I plan to dive back into my Facebook account and start swimming again, looking for fresh Friends who can lead me to vast new worlds of business connections. My message to them? PCM (please call me).
Copyright 2009 Tim Hayes Consulting